Privacy Policy

Last updated: February 12, 2025

Introduction

Welcome to theusualnext.com (“we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or interact with our services.

Data Controller

The usual neXt is the data controller responsible for your personal data. For any privacy-related questions, please contact us at [email protected].

Information We Collect

3.1 Information You Provide

• Contact information (name, email address, phone number)
• Account credentials for our website
• Newsletter subscription preferences
• Communication preferences
• Event registration information
• Payment information (processed securely through our payment processors)

3.2 Automatically Collected Information

• IP address
• Browser type and version
• Operating system
• Device information
• Usage data and analytics
• Cookies and similar tracking technologies
• Geographic location (country/region level)

How We Use Your Information

We process your personal data for the following purposes:

• To provide and maintain our services
• To process your transactions
• To send you marketing communications (with your consent)
• To improve our website and user experience
• To comply with legal obligations
  • To protect our legitimate business interests

Legal Basis for Processing

Under GDPR, we process your data based on:

• Your consent
• Contractual necessity
• Legal obligations
• Legitimate interests

Third-Party Service Providers

We work with the following key service providers:

6.1 Mailchimp

We use Mailchimp for email marketing and newsletter services. When you subscribe to our newsletter, your data is processed according to Mailchimp’s privacy policy. You can unsubscribe at any time using the link in our emails.

6.2 WordPress and Plugins

Our website uses WordPress and various plugins that process personal data for specific purposes. Below we detail the key plugins and their data processing activities:

Marketing and Analytics:

• Google Analytics through MonsterInsights: Collects anonymous usage data, including page views, session duration, and user behavior patterns to improve our services
• Mailchimp: Processes email addresses and subscription preferences for newsletter distribution
• Yoast SEO: Processes technical website data to optimize content visibility

User Experience and Functionality:

• Elementor (and his addons): Process user interactions and form submissions to provide interactive website features
• Contact Form 7: Processes form submissions including names, email addresses, and message content

Security and Technical:

• Wordfence Security: Processes IP addresses and technical data for security monitoring and threat prevention
• Really Simple SSL: Processes technical data to ensure secure website connections
• WP Mail SMTP: Processes email communications data for reliable email delivery

Content and Functionality:

• TranslatePress: Processes language preferences and content translation data
• Unlimited Elements: Processes user interface interactions and form data
• Dynamic.ooo: Handles dynamic content interactions and user preferences

Each plugin adheres to data protection regulations and processes data only as necessary for its intended functionality. You can find detailed privacy policies for each plugin on their respective websites.

Cookies and Tracking

We use cookies and similar tracking technologies to improve your browsing experience. You can control cookies through your browser settings. We use:

• Necessary
  • Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
• Functional
  • Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
• Analytics
  • Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
• Performance
  • Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
• Advertisement
  • Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
• Uncategorised
  • Other uncategorised cookies are those that are being analysed and have not been classified into a category as yet.

Click on the blue icon at the bottom left to see the details of the plugins used and choose which ones you want to enable.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including legal, accounting, or reporting requirements.

Your Rights Under GDPR

You have the right to:

• Access your personal data
• Rectify inaccurate data
• Erase your data (“right to be forgotten”)
• Restrict processing
• Data portability
• Object to processing
• Withdraw consent
• Lodge a complaint with a supervisory authority

To exercise these rights, please contact us at [email protected].

International Transfers

We may transfer your data to countries outside the EEA. When we do, we ensure appropriate safeguards are in place through:

• Standard contractual clauses
• Privacy Shield certification (where applicable)
• Adequacy decisions by the European Commission

Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

• SSL encryption
• Secure data storage
• Access controls
• Regular security assessments
• Staff training
• Incident response procedures

Children’s Privacy

Our services are generally intended for users aged 13 and older. However, we recognize that age requirements for personal data processing vary by jurisdiction. In the European Union, users must be at least 16 years old to provide consent for data processing, unless local member state law provides for a lower age (but not below 13 years). Parental consent is required for users below these age thresholds.

We do not knowingly collect or process personal data from children below the applicable age limit in their jurisdiction. If we become aware that we have inadvertently collected personal data from a child below the applicable age limit, we will take steps to delete such information promptly. If you believe a child under the applicable age limit has provided us with personal data, please contact us at [email protected] so we can take appropriate action.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any significant changes by posting the new policy on our website and, where appropriate, sending you an email notification.

Contact Us

For any questions about this privacy policy or our privacy practices, please contact us at:

The usual neXt S.r.l.

Corso Umberto I, 10

67031 Castel di Sangro – AQ, Italy

Email: [email protected]

Additional Information

If you have specific questions, you can write an email at [email protected].

This privacy policy was last updated on February 12, 2025.