the usual neXt… Why?
Because we are Humans!
At the usual neXt, we are propelled by a mission to redefine the intersection of technology and real life, with a focused commitment towards safeguarding the future of Generations Z and Alpha. These younger generations are the most vulnerable to the pitfalls of the digital divide.
Our goal is to leverage the power of immersive technologies to fortify human connections rather than diminish them. We seamlessly blend art, culture, and state-of-the-art technology to rejuvenate the social fabric of communities worldwide.
Our initiatives are designed not just to entertain but to educate and connect. By addressing the challenges faced by today’s youth in the digital age, we aim to not only preserve but enhance the cultural and social dynamics across global communities. This commitment to transformation and connectivity is at the heart of every project we undertake, ensuring that the virtual and real worlds complement rather than compete with one another.
our values
We are dedicated to the transformative power of immersive multimedia experiences that not only foster real-world interactions but also profoundly deepen cultural appreciation.
Our operations and strategies are deeply rooted in a set of core values:
technological innovation
We are committed to pioneering advanced multimedia experiences that are not only engaging but also transformative, inspiring a new perspective on technology as a tool for social and cultural enrichment.
community & sharing
Our projects aim to cultivate deep, meaningful connections. From local art showcases in geodesic domes to engaging community events featuring our virtual influencer, Luna Dolph, we create shared experiences that bring diverse people together and promote mutual understanding.
cultural promotion
We highlight and celebrate global cultures and artistic heritage through our immersive events, helping to elevate diverse narratives and enrich societal understanding across boundaries.
immersive experiences
By creating sensorially rich environments, we enhance the human experience, making each interaction memorable and profound, fostering a deep connection to our surroundings.
INNOVATIVE
EXPERIENCES
Our dedication to innovation is exemplified by our pioneering fulldome projections, which offer a 360-degree cinematic experience that is not just about viewing but being a part of the story. This immersive technology goes beyond the confines of traditional cinema, inviting audiences to step inside the story and experience it with all their senses. By enveloping viewers in a visually stunning and interactive environment, our fulldome projections create a unique sense of presence and engagement.
They allow participants to move beyond passive observation, encouraging them to interact with the narrative and become integral parts of the unfolding drama. This approach not only enhances the viewing experience but also deepens the emotional and sensory involvement of the audience, making every performance a memorable, one-of-a-kind journey.
COMMUNITY AND CULTURE
At ‘the usual neXt’, our dedication to cultivating vibrant communities is central to everything we do. Through innovative platforms such as our virtual influencer, Luna Dolph, we bridge the digital divide, transforming online connections into meaningful real-world interactions. Luna Dolph, blending digital artistry with human empathy, encourages her followers to move beyond virtual engagement and partake in enriching, tangible experiences.
Our immersive fulldome events are another avenue through which we enrich community life. Set in unique geodesic domes, these events offer a new perspective on cultural consumption, immersing attendees in the stories and splendor of local and historical artistry. Each event is more than just a viewing experience; it’s an opportunity to connect with others in a shared celebration of cultural heritage and creativity. By establishing these domes in cities around the world, we not only provide access to exceptional, culturally rich cinematic experiences but also foster community spirit and connectivity among diverse audiences.
These initiatives are crucial in promoting dialogue and understanding across different cultures, helping to strengthen the social fabric of each community we engage with. Through every interaction, whether digital or physical, “the usual neXt” strives to build and reinforce a network of communities that are informed, interconnected, and inspired.
A PLATFORM FOR EMERGING ARTISTS
At ‘the usual neXt’, supporting emerging talents and showcasing the unique beauties and archaeological sites of local areas form the core of our mission. We offer a dynamic platform that allows new artists to emerge and shine alongside established creatives, blending fresh perspectives with seasoned experience. Our efforts illuminate the historical narratives of lesser-known locales, captivating audiences with sophisticated storytelling techniques. This not only aids in the development of emerging talents but also helps preserve and enhance the rich cultural heritage of various regions.
Our dedication goes beyond simple promotion; we are committed to creating a thriving ecosystem where artists from diverse backgrounds can collaborate, innovate, and expand their creative horizons. This collaborative environment not only provides entertainment but also offers educational and inspirational experiences that deepen the audience’s understanding of history and culture. Each project we undertake is an opportunity to animate untold stories, employing cutting-edge immersive technology to engage viewers in ways that are both enlightening and transformative.
COMMITMENT TO SOCIAL INTERACTION
At ‘the usual neXt’, our fundamental mission is to underscore the importance of community and shared experiences. In today’s world, where digital platforms can often lead to isolation, we are committed to harnessing these tools to encourage authentic, meaningful interactions. We aim to transform the digital landscape into a bridge for genuine human connections, using technology not as a divider but as a facilitator that brings people closer together. Through our innovative projects and immersive events, we design spaces that enhance interpersonal interactions, fostering deeper communication and understanding among all participants.
By engaging in these efforts, we actively work to bridge the digital divide and cultivate a culture of inclusivity and active participation. Our endeavors demonstrate that even in a world dominated by digital screens, it is possible to forge meaningful community ties that are not only preserved but are also deepened by the judicious use of digital innovations.
eMBARC WITH US
ON AN EPIC ODYSSEY
spectators
