the usual neXt… Why?
Because we are Humans!
At the usual neXt, we’re driven by a profound recognition: creative expression and human connection are essential, not optional. We’ve built our vision around empowering Generation Z artists and content creators who are navigating the complex balance between digital innovation and authentic artistic expression.
Our mission is to harness immersive technologies to strengthen creative communities rather than fragment them. We blend traditional artistic craft with cutting-edge digital tools, creating spaces where young performers can develop their unique voice while building meaningful professional connections.
Our ecosystem is designed not just to showcase talent but to nurture and transform it. By addressing the unique challenges faced by emerging artists in today’s fragmented industry, we’re building a new path forward that doesn’t force creators to choose between technological innovation and authentic expression. This commitment to creative authenticity and community building defines everything we create—from immersive fulldome experiences to collaborative workshops where tomorrow’s artistic voices discover their power and their people.
our values
We are dedicated to creating immersive experiences that help Gen Z artists and creators find their authentic voice while building meaningful professional connections that advance their careers.
Our approach is built on four foundational values:
artistic innovation
We pioneer multimedia experiences that blend traditional craft with emerging technologies, creating new languages of expression where young creatives can explore, experiment, and evolve without judgment
authentic community
Our ecosystem nurtures genuine relationships between emerging talents. From collaborative workshops in geodesic domes to mentorship programs featuring Luna Dolph, we create spaces where artists find their people and develop their unique creative identity.
cultural dialogue
We celebrate diverse artistic traditions and emerging voices, helping creators connect with cultural heritage while developing their contemporary expression. This cross-pollination enriches artistic understanding and opens new creative pathways.
immersive transformation
By creating multisensory environments, we facilitate deeper artistic discovery, making each interaction a transformative experience that expands creative possibilities and professional horizons.
IMMERSIVE
CREATION
Our commitment to artistic innovation comes to life through our pioneering fulldome productions, offering a 360-degree creative canvas that transforms how performers and audiences interact with narrative. This technology transcends traditional performance boundaries, inviting artists to step inside a new creative paradigm and experience storytelling with their entire being. By surrounding performers with responsive visual environments, our fulldome spaces create unprecedented opportunities for artistic expression.
These environments allow young creators to move beyond conventional formats, encouraging them to reshape narrative through movement, voice, and presence in ways impossible in traditional media. This approach not only expands their creative repertoire but deepens their artistic toolkit, making each production a laboratory for discovering new dimensions of their talent.
COMMUNITY DEVELOPMENT
At the usual neXt, building vibrant creative communities sits at the heart of our mission. Through Luna Dolph, we create a bridge between established techniques and emerging possibilities, transforming digital connections into collaborative artistic relationships. Luna embodies the journey many young artists face—navigating between traditional craft and innovative technologies while maintaining authentic expression.
Our fulldome workshops and productions provide spaces where creative connections flourish naturally. Set in distinctive geodesic environments, these experiences offer new contexts for artistic collaboration, immersing participants in shared creative challenges that forge lasting professional bonds. Each workshop becomes more than a learning opportunity; it’s the foundation of a supportive network that sustains artistic careers. By establishing these creative hubs in cities throughout Europe, we’re building an ecosystem where emerging talents find not only artistic resources but also the collaborative relationships essential for sustainable careers.
These initiatives cultivate dialogue across artistic disciplines and traditions, strengthening the professional networks that help young creators thrive. Through each interaction, whether in performance workshops or creative retreats, the usual neXt builds a community where authentic artistic voices find both recognition and opportunity.
EMERGING ARTIST PLATFORM
At the usual neXt, empowering emerging talents and connecting them with established artists forms the cornerstone of our mission. We’ve created a dynamic ecosystem where new voices can develop alongside experienced mentors, blending fresh perspectives with proven techniques. Our approach illuminates unique artistic pathways, helping young creators find their distinctive voice through collaborative exploration. This process not only supports individual artistic development but also enriches the creative landscape with diverse expressions.
Our commitment extends beyond simple showcases; we’re building a sustainable creative environment where artists from various backgrounds, disciplines and career stages can collaborate, innovate, and expand their artistic horizons. This collaborative framework provides both professional development and transformative creative experiences that deepen artistic practice and understanding. Each project becomes an opportunity to develop new artistic languages, employing immersive technologies to help creators express themselves in ways that are both personally authentic and professionally distinctive.
AUTHENTIC CONNECTION
At the usual neXt, our fundamental purpose is to reinforce the essential role of authentic artistic community in creative development. In today’s fragmented industry, where digital platforms often isolate creators, we’re committed to transforming these tools into bridges for genuine artistic collaboration. We aim to reshape the digital landscape into a foundation for meaningful creative relationships, using technology not as a substitute for connection but as a catalyst that brings artists together. Through our workshops and immersive productions, we design environments that enhance artistic exchange, fostering deeper creative understanding and professional growth.
Through these efforts, we actively work to transform the typical career isolation many young artists face, cultivating instead a culture of collaboration and mutual support. Our approach demonstrates that even in an industry increasingly mediated by technology, it’s possible to build meaningful creative partnerships that not only survive but thrive through the thoughtful integration of digital innovation and human connection.
eMBARC WITH US
ON AN EPIC ODYSSEY
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